Posts

blog post 2

  What is relationship and differences between Brand identity and Brand Equity: relationship- together they give brand personality that helps with the public eye and customers wanting to support the brand. differences- brand establishment and management. Brand identity is the perception of introducing the brand to the public and brand equity is the perception from the customers.
Post a Comment
Read more

first blog

 From our previous class we talked about the rates of coffee shops. My partner, Carter, and I discussed that we think the top five coffee - starbucks located basically everywhere and branding is unique - dutch bros located by accessible exits or busy areas and always had a friendly visit - coffee culture accessible study areas with good quality workers and food - dunkin donuts branding is very well known -peet's coffee located in grocery stores and is easy access to coffee if needed
Post a Comment
Read more

Week 1: ABOUT YOU

TOPIC: ABOUT YOU -- Who's who in BA223-Principles of Marketing this term: My name is Delanie Horvath. I am from a small town down in Southern Oregon called Ashland. The last two previous years I was living all over Portland Oregon. I truly love the City life. Being surrounded by different opportunities in meeting people, scenery and shopping, what more could you ask for. Although that being said, I moved to Corvallis to further my education and social life with peers my age. My major is Marketing and minoring in New Media Communications so this course was apart of my academic requirements. I am most excited about learning the aspects of marketing and what it entails. I have some comprehension towards marketing but mainly a lot of basic business background, so it would be nice to have a class that fully is focused on that area. So far I am loving the aspect of what OSU and LBCC is giving besides the fact that we are in a social pandemic that caused everyone to flee back home. No...
Post a Comment
Read more