Delanie Horvath "Marketing Blog"

  What is relationship and differences between Brand identity and Brand Equity: relationship- together they give brand personality that helps with the public eye and customers wanting to support the brand. differences- brand establishment and management. Brand identity is the perception of introducing the brand to the public and brand equity is the perception from the customers.

 From our previous class we talked about the rates of coffee shops. My partner, Carter, and I discussed that we think the top five coffee - starbucks located basically everywhere and branding is unique - dutch bros located by accessible exits or busy areas and always had a friendly visit - coffee culture accessible study areas with good quality workers and food - dunkin donuts branding is very well known -peet's coffee located in grocery stores and is easy access to coffee if needed